Real estate businesses today require innovation, as clients mostly choose to work with those agencies that visibly stand out from the others. In a competitive market, frequent invention of modern and effective promotional techniques leads to faster signed deals and easier and smarter property management. Nowadays, the promotion of real estate is done mostly through social media.
Being frequently active online and creating interesting media content in general can significantly increase visibility and enhance the chances of success. Traditional ways of promoting are long gone, and in the modern era that we live in, innovative and effective promotional techniques can be applied within a few clicks.
Collaboration With Creators That People Recognize
People love to see their favorite creators in their social media content. The particular creator that you decide to collaborate with doesn’t have to be someone who is strictly connected to the real estate field. You can, for example, simply create a short video where a certain creator talks about offers and benefits that clients gain when they choose a particular real estate agency.
This has been proven to be an effective, innovative promotional technique that is not seen as a marketing method but a genuine recommendation. Your partner can be anyone, starting from social media content creators, bloggers, interior designers, architecture students, online educators, etc. The most important thing is to choose to collaborate with someone who is popular and has a positive influence on people.
Targeting Your Ideal Clients
One of the most effective, innovative promotional techniques is to pay for Meta ads to sponsor you. These ads can target ideal clients, as there are many available options for such targeting on social media platforms. This process is quite easy, as Goodjuju highlights here, and it can be done within a few clicks. Create a series of ads with fun content instead of one monotonous ad that most likely won’t grab enough attention. It is much better to invest in a promotional technique that has been proven to work than to improvise and pay for different promotional methods that may not be as effective.
Create Relatable and Fun Content
Social media content that has the most likes and views is a type of content that is fun and relatable. People like to watch things that evoke some kind of feeling, feel natural, and connect to the daily life of many. For example, you can create videos where you will compare a look before and after the furniture, reaction to the look of each property, or price comparisons in each area. Make sure to embrace your creativity and add humor while still keeping a touch of professionalism.
Focus On Creating Educational Content
Nowadays, the modern audience craves education in many different fields, which is why creating educational promotional content always works. Creating posts that are based on useful information not only catches the attention of many but also reflects the professionalism of your real estate agency.
You can, for example, create posts and videos about:
- Most common first-time buyer mistakes and how to avoid them
- Explaining mortgage myths
- Lifestyle differences in each area
- Legal process walkthroughs
- Rent vs. buy calculators
This way, your real estate agency will build reliability and trust among the customers, resulting in an improved reputation that will lead to business growth.
Virtual Tours and 3D Walkthroughs
Virtual tours are a breathtaking innovation that allows clients to explore the property that they are interested in, without leaving the comfort of their home. Such innovation significantly improves the chances of selling the property, as the potential buyer has the opportunity to visualize themselves living in such a place. All you need for this kind of promotional technique is an affordable 360-degree camera and embedded virtual tours on your social media platforms. If it’s necessary, you can even hire a professional who will do the job for you.
The Most Effective Promotional Technique Is Proof
Using social media platforms or a website to create proof by documenting the client’s journey will solve many possible doubts and answer many questions of your future clients. This promotional technique not only increases the chance of business improvement but also saves time for the agents, allowing them to focus on other tasks. Of course, for any kind of recording, you need to ask for the client’s permission first.
Thanks to the social media platforms, promotional strategies do not require any advanced skills except the basic knowledge of psychology. Nowadays, people are attracted to content that educates them, entertains them, and understands them. The era that we live in today is an era where agencies should stop presenting properties as products and start presenting decisions as experiences.
